UX/UI Designer
Spectrum TV
Streaming, simplified.
With 250+ live TV channels and 30,000 On Demand shows and movies, the power of choice reigns supreme in mobile streaming. Viewers today are spoiled for options like never before, with a wealth of content available at their fingertips. Television has transcended the confines of a single location and provider. However, this profusion of media, while enriching, has introduced a challenge: the fragmentation of sources and devices. This complexity can hinder users in their quest to seamlessly explore and organize the content that truly captivates them.
SCOPE OF WORK
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UX Design • UI Design • Interactive Design
OBJECTIVE
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Design a mobile streaming application across multi-screen devices.
Create a multi-functional app fulfilling all entertainment needs.
Encourage exploration of entertainment to drive watch time.
DESIGN CONSIDERATIONS
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USABILITY
Responsibilities pilot our days. When the time of relax finally comes, users immerse themselves in the world of television series and movies. Beyond dependable functionality the design needed to be approachable and clean. Harmony between mobile, tablet and desktop devices was crucial to a users satisfaction.
Approach:
Minimal interface with a straightforward navigation system
A consistent look and interactions were maintained across device types
Narrow down the color palette, but make sure to use darker shades aligning with the brand and viewing experience
Clean typography and a tight grid reduced the user’s cognitive load while scanning through channels, guides, and, show titles
PERSONALIZATION
One way to encourage exploration was to highlight the explore component. The On Demand tab promotes recent and popular show titles. Beyond the featured items, users can scan the giant library of titles in which to immerse themselves in next.
Approach:
Designing a beautiful On Demand component, encouraging exploration
Incorporate refined type combinations for show titles and descriptions
Drive the user to their favorite show titles in a few taps
USER RESEARCH
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To gain a deeper understanding of our primary users' approaches to discovering new shows and movies, we employed various research techniques. These methods were instrumental in unveiling their behaviors and motivations, providing essential insights for our redesign efforts.
DATA INSIGHTS
Through a combination of in-person interviews and surveys, the team delved into the existing user behaviors related to show discovery and management. These investigations encompassed an examination of device usage patterns, an analysis of the current TV Guide market landscape, and an exploration of user preferences for show management.
USER REVIEWS
We meticulously reviewed and categorized hundreds of user comments and reviews on both the Apple Store and Play Store platforms. These insights were grouped into meaningful categories and ranked by their significance. This invaluable feedback served as a critical resource for pinpointing pain points and uncovering areas ripe for improvement.
Seamless Auto-play experience
We generated a multitude of ideas and engaged in extensive brainstorming sessions as a product team. Subsequently, I translated these concepts into low-fidelity wireframes and prototypes for testing. The result was the development of four distinct views within the application: Live TV, On Demand, Guide, and Account.
KEY TAKEAWAYS
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Dependable functionality for entertainment consumption is extremely valuable to our users. User research was crucial to the design thinking of this project.
Working with the business to optimize the assets acquired throughout the product was an important detail in the end.